KELLER, KEVIN LANE <br/><br/>
STRATEGIC BRAND MANAGEMENT  BUILDING, MEASURING AND MANAGING BRAND EQUITY 

 - 4th Ed. 
 - New Delhi  PEARSON  2015 
 - 586p 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.827  / KEL/STR