TY  - BOOK
AU  - Babin, Barry J.
AU  - Harris, Eric G
AU  - Mohan, Ashutosh
TI  - Consumer Behavior: A South-Asian Perspective
SN  - 9788131530719
U1  - 658.8342 
PY  - 2016///
CY  - New Delhi
PB  - Cengage Learning India Pvt. Ltd.
KW  - Marketing
KW  - Consumer Psychology
ER  -