TY  - BOOK
AU  - Blech, George E
AU  - Belch, Michael A
AU  - Purani, Keyoor
TI  - Advertising and Promotion: An Integrated Marketing Communications Perspective
SN  - 9789354600807
U1  - 659.1 
PY  - 2022///
CY  - Chennai
PB  - McGraw Hill Education (India) Pvt. Ltd.
KW  - Advertising
ER  -