Blech, George E <br/><br/>
Advertising and Promotion  An Integrated Marketing Communications Perspective 

 - 12 
 - Chennai  McGraw Hill Education (India) Pvt. Ltd.  2022 
 - xxxi, 741 p. 
<br/><br/><label>ISBN: </label>9789354600807 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / BLE/Adv