TY  - BOOK
AU  - Writher, Carl P.
TI  - I Can Sell You Any Thing
SN  - 0315317696
U1  - 658.0/WRI/Can 
CY  - New York
KW  - Management, The elements of advertising, or what goes into your head comes out of your pocket, Weasel words: God's little helpers, A baker's dirty dozen of claims, Demonstrations, or the words are quicker than the eye, The emotional sale: Try it, you'll like it, Fads and trends: Everybody's doing it, Legalisms: The defense rests. And Rests and rests, Major Advertisers: The more things change, Quiz
ER  -