TY  - BOOK
AU  - Bhatia, Puneet Singh
TI  - Fundamentals of Digital Marketing
SN  - 9789357059619
U1  - 658.8 
PY  - 2023///
CY  - Chennai
PB  - Pearson India Education Services Pvt. Ltd.
KW  - General management
N1  - 1. Basics of Digital Marketing
2. Digital Marketing Strategy Development
3. Digital Marketing Planning and Setup
4. Digital Marketing Execution
5. Digital Business-Present and Future
    Chapter Summary
N2  - Fundamentals of Digital Marketing, 3e aims at laying the foundational bridge between Web 2.0 to Web 3.0. While showcasing the emerging trends in digital marketing in India, the text entails ideas and discussions on the changing facets of this transition phase to gauge the growing impetus of these trending areas in marketing.

With thoroughly revised text and recent updates in the digital marketing ecosystem, this book is designed to bring forth a pedagogical framework-driven approach that is useful for students, academician, practising managers as well as entrepreneurs. With lucid language and enriched features, the book is reader-friendly and a must-read for understanding not only the concept but also the various evolving aspects of digital marketing in today’s context.

Features –

    Introduction to Web 3.0 concepts and in-depth coverage of key trends including Blockchain Technology, Metaverse, Artificial Intelligence and Machine Learning (AI-ML), Digital Payments and Audio-Social Marketing to review their impact on the digital marketing landscape
    Updated Case Studies of firms across the digital marketing ecosystem
    Inclusion of emerging concepts—Data Driven Marketing and Customer Identity and Privacy Management
    Review of Digital Marketing Technology/Tools Landscape and Key Digital Advertising
    Trends in India
    Focus on digital marketing careers through an advanced T-Shaped Growth Marketer Model


ER  -