Kotler, Philip <br/><br/>
Marketing Management 

 - 6 
 - Chennai  Pearson India Eeducation Services Pvt. Ltd.  2022 
 - xxxiii, 596p. 
<br/><br/>1. Fundamentals of Marketing Management<br/>2. Understanding the Market<br/>3. Developing a Viable Market Strategy<br/>4. Designing Value<br/>5. Communicating Value<br/>6. Delivering Value<br/>7. Managing Growth 
<br/><br/><label>ISBN: </label>9789356062665 
<br/><br/><label>Subjects--Topical Terms: </label><br/>General management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT/Mar