TY  - BOOK
AU  - Kapoor, Neeru
TI  - Concept Building Approach to Advertising and Personal Selling
SN  - 978-93-91566-73-9
U1  - 659.1 
PY  - 2022///
CY  - Delhi
PB  - Cengage Learning India Pvt. Ltd.
KW  - General management
ER  -