Kapoor, Neeru <br/><br/>
Concept Building Approach to Advertising and Personal Selling 

 - 3rd Ed. 
 - Delhi  Cengage Learning India Pvt. Ltd.  2022 
 - xiv, 329p. 
<br/><br/><label>ISBN: </label>978-93-91566-73-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>General management
<br/><br/><label>Dewey Class. No.: </label>659.1  / KAP/Con