TY  - BOOK
AU  - Wirtz, Jochen
AU  - Lovelock, Christopher
TI  - Services Marketing: People, Technology, Strategy
SN  - 978-1-944659-82-0
U1  - 658.8 
CY  - London
PB  - World Scientific Publishing Co. Inc.
KW  - General management
N1  - 1. Understanding Service Products, Markets, and Customers
2. Applying the 4 PS of Marketing to Services
3. Managing the Customer Interface
4. Developing Customer Relationships
5. Striving for Service Excellence
6. Case Studies
Name Index
Subject Index
ER  -