Charan, Ashok <br/><br/>
Marketing Analytics  A Practitioner's Guide to Marketing Analytics and Research Methods 

 - Singapore  World Scientific Publishing Co. Pte. Ltd.  2022 
 - xxiv, 694p. 
<br/><br/><label>ISBN: </label>978-0-00-098888-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>General management
<br/><br/><label>Dewey Class. No.: </label>658.83  / CHA/Mar