TY  - BOOK
AU  - Zikmund, William G.
AU  - Babin, Barry J.
AU  - Griffin, Mitch
TI  - Business Research Methods
SN  - 978-93-5350-326-0
U1  - 658.007 
PY  - 2022///
CY  - Delhi
PB  - Cengage Learning India Pvt. Ltd.
KW  - General management
N1  - Part-1 : Introduction
Part-2 : Beginning Stages of the Research Process
Part-3 : Research Methods for Collecting Primary Data
Part-4 : Measurement Concepts
Part-5 : Sampling and Fieldwork
Part-6 : Data Analysis and Presentation
Part-7 : Comprehensive Cases with Computerized Databases
ER  -