Zikmund, William G. <br/><br/>
Business Research Methods 

 - 9th Ed. 
 - Delhi  Cengage Learning India Pvt. Ltd.  2022 
 - xxiv, 664p. 
<br/><br/>Part-1 : Introduction<br/>Part-2 : Beginning Stages of the Research Process<br/>Part-3 : Research Methods for Collecting Primary Data<br/>Part-4 : Measurement Concepts<br/>Part-5 : Sampling and Fieldwork<br/>Part-6 : Data Analysis and Presentation<br/>Part-7 : Comprehensive Cases with Computerized Databases   
<br/><br/><label>ISBN: </label>978-93-5350-326-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>General management
<br/><br/><label>Dewey Class. No.: </label>658.007  / ZIK/Bus