Kotler,Philip <br/><br/>
Marketing Manegement   

 - 8th ed  
 -   Prentice hall of  india pvt ltd 
 - 801p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT