TY  - BOOK
TI  - The IUP Journal of Brand Management
SN  - 0972-9097
U1  - 658 
PY  - 2022///
CY  - Hyderabad
PB  - IUP Publications
KW  - Management
KW  - Brand Management
UR  - https://iupindia.in/Brand_Management.asp
ER  -