TY  - BOOK
AU  - Gilani, S.
TI  - Indian Journal of Marketing
T2  - Vol 53 onwards
SN  - 0973-8703
U1  - 658.8 
PY  - 2023///
CY  - New Delhi
PB  - Associated Management Consultants
KW  - Marketing
KW  - Management
KW  - India
UR  - https://indianjournalofmarketing.com/
ER  -