TY  - BOOK
AU  - Kale, N.
AU  - Ahmed, M.
TI  - Introduction to Marketing: F.Y.B.COM Semester II
U1  - 658.8 KAL-AHM 
CY  - Mumbia
PB  - Vipul Prakashan
N1  - 1. introduction
2.marketing environment and segmentation
3.marketing decisions
4. trends in marketing
ER  -