TY  - BOOK
AU  - Gupta, Prachi
TI  - Marketing Management: Indian Cases
SN  - 9789332587106
U1  - 658.802/GUP/Mar 
PY  - 2017///
CY  - Tamil Nadu : 
PB  - Pearson India Education
KW  - MTR Foods- A Marketing Marvel, Customer value-n Explored, created, Communicated and Delivered , Customer Loyalty-  ultimate ,  Objective of Every Marketer , Starbucks India, Human Experience, Techy Amazon Insight , Consumer Behavior, Zicom , Facebook , Who Will Buy Xylo , Kellogg's Cornflakes in India , Nivea, The call of the Competition, Fevicol, Designing and Managing Services , Aachi Masala, Slicerrooms , Oreo in India, Wonder Cement , Case Study on Direct Marketing of wedding Return's Gifts , Selling process In animal Nutrition and Health Industry, E-Marketing Models, Unilever
ER  -