TY  - BOOK
AU  - Kotler, Philip & Keller, Kevin Lane
TI  - Marketing Management
SN  - 8131702006
U1  - 658.84/GUP/Mar 
CY  - New Delhi
KW  - Marketing Management   understanding marketing management, capturing marketing insights, connecting with customer, building strong brands, creating value, delivering value, conducting marketing responsibly for long- term, success,
ER  -