Retailing Management Text and Cases
- 6
- TAMIL NADU McGraw Hill EDUCATION (INDIA) PRIVATE LIMITED 2022
- xviii,688 p;
Retailing management - text and cases is a comprehensive textbook on the subject by Prof. Swapna Pradhan. The sixth edition is thoroughly revised with more focus on the changing dynamics of retailing, both nationally and internationally. Technological penetration, online retail, customer awareness, sustainability and enhanced sections on atmospheric are key building blocks of this edition. The text is interspersed with retail snapshots and real-world examples. The book suits students and practitioners alike and helps develop sound understanding of the subject as well as its applications. The perfect blend of theory and practical aspects gives an enriching experience to readers.salient features 3 New book-end cases on organization, such as, smart and Desi café new sections on mall management, e-retailing, e-store design and web atmospherics, application of technology and role of analytics role of technology and latest trends in retailing interspersed throughout the text balance between theory and practic