TY  - BOOK
AU  - HUTT, MICHAEL D
TI  - B2B MARKETING : A SOUTH ASIAN PERSPECTIVE
SN  - 813152079X
U1  - 658.8 
PY  - 2022///
CY  - DELHI
PB  - CENGAGE  LEARNING INDIA PVT. LTD
N2  - Already a popular and well accepted text in the market for the subject, This edition of Bob marketing carries on the legacy this text has created. ¬The book is comprehensive, well updated and covers the entire gamut of Bob marketing by exploring the area through text and cases. Written with outcome-based learning approach, it offers exhaustive pedagogy and covers latest technological advancements as well as recent trends in the market. salient features: 1) New chapters on managing services for business markets, and technology-enabled B2B marketing 2) New sections on marketing relations vis-à-vis relationship marketing, 3Ps of branding, marketing of Bob solutions, fly-wheel marketing, fighter brands, Green logistics etc. 3) New 13 Latest cases, making a total of 58 4) exhaustive and updated pedagogy 5) rich pool of instructor resources
ER  -