TY  - BOOK
AU  - Gupta Prachi
AU  - Aggarwal Ashita 
TI  - Marketing Management: Indian Cases
U1  - 658.8 GUP/mar 
PY  - 2022///
PB  - Pearson
KW  - Management
KW  - Marketing
N2  - Marketing management: Indian cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. the booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia
ER  -