Monendra Mohan <br/><br/>
Advertising management concepts and cases 

 - New Delhi  Tata Mc Grawhill  2010 
 - 418p 
<br/><br/><label>ISBN: </label>978-0-07-451780-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>659  / MOH