The idea behind Social Psychology, 10e is to incorporate the culture, traditions, and contexts of the society for improving the teaching and learning of social behavior. This edition aims to actively engage students by including real-life examples from the Indian context along with the empirical Indian researches. This book is useful for readers in the academic pursuit of the subject matter, under the curriculum of universities and educational institutes across India, and even for practicing professionals for relevant references. The content of the book has been designed to suit the purpose of analysis and application of research-based study of the prevalent social psychological traits and their types.