TY  - BOOK
AU  - Kumar, Dinesh 
AU  - Gupta, Punam
TI  - Rural Marketing: : Challenges and Opportunities
SN  - 9789386062765
U1  - 658.800/KUM/Rur 
PY  - 2017///
CY  - New Delhi; 
PB  - Sage Publications
KW  - The rural maket,introduction to rural market,the rural market,the rural consumer,strategies for rural marketing,marketing approach and rural research,distribution channels for rural areas,pricing and marketing communication in rural markets,marketing for rural areas,agribusiness,marketing of agricultural produce,internet and communication technologies in rural marketing,management of sales price in rural marketing,future of rural marketing
ER  -