TY  - BOOK
AU  - belch, george e.
AU  - belch, george e.
TI  - advertising and promotion :  an integrated marketing communications perspective  
SN  - 0 07 058194 0
U1  - 659.1 bel-adv 
PY  - 2005///
CY  - new delhi
PB  -  tata mcgraw-hill publishing company ltd
KW  - advertising, marketing, promotion
N2  - Available
ER  -