belch, george e. <br/><br/>
advertising and promotion    an integrated marketing communications perspective   

 - 6 
 - new delhi   tata mcgraw-hill publishing company ltd  2005 
 - unlimited 
<br/><br/> Available 
<br/><br/><label>ISBN: </label>0 07 058194 0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising, marketing, promotion
<br/><br/><label>Dewey Class. No.: </label>659.1 bel-adv