TY  - BOOK
AU  - peter, j. paul
AU  - peter, j. paul
TI  - marketing management  
SN  - 0-256-20281-8
U1  - 658.8 pet-mar 
PY  - 1997///
CY  - chicago
PB  -  irwin
KW  - marketing, marketing management
N2  - Available
ER  -