Hoffman, K. Douglas <br/><br/>
Essentials of services marketing   concepts, strategies & cases   

 - 2 
 - singapore   south-western college publishing  2002 
 - 569p 
<br/><br/> Available 
<br/><br/><label>ISBN: </label>981 240 603 4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>marketing, services marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 hof-ess