TY  - BOOK
AU  - Stone, Merlin
TI  - Direct Hit (1st Ed.): Winning direct marketing campaigns 
SN  - 0333 93152 1
U1  - 658.8 Sto-Dir 
PY  - 1998///
CY  - Delhi
PB  - Macmillan India Ltd
KW  - Marketing management, direct marketing
ER  -