Stone, Merlin <br/><br/>
Direct Hit (1st Ed.)  Winning direct marketing campaigns  

 - 1st Ed. 
 - Delhi:  Macmillan India Ltd;  1998. 
 - 316p. 
<br/><br/><label>ISBN: </label>0333 93152 1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management, direct marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 Sto-Dir