TY  - BOOK
AU  - Stanton, William J.
TI  - Fundamentals of marketing (10th Ed.)  
SN  - 0-07-061015-0
U1  - 658.8 Sta-Fun 
PY  - 1994///
CY  - New York
PB  -  Mcgraw hill inc
KW  - Marketing Management, Marketing
N2  - Available
ER  -