TY  - BOOK
AU  - Buell, Victor P.
TI  - Handbook Of Modern Marketing (2nd Ed.) 
SN  - 0 07 008854 3
U1  - 658.8 BUE 
PY  - 1986///
CY  - New York
PB  -  Mc Graw-Hill Book Company
KW  - Marketing-Handbook-Modern Marketing, Ready Reference
N2  - Available
ER  -