TY  - BOOK
AU  - Keegan, Warren J.
TI  - Global Marketing Management (5th Ed.)  
SN  - 81-203-0959-6
U1  - 658.8 Kee-Glo 
PY  - 1997///
CY  - New Delhi
PB  - Prentice-Hall Of India Private Limited
KW  - Marketing, marketing management
ER  -