Services Marketing (1st Ed.)   

 - 1st Ed. 
 - Bombay:  Himalaya Publishing House;  1994. 
 - 420p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management, Services Marketing
<br/><br/><label>Dewey Class. No.: </label>658.81 Jha-Ser