Kumar, Arun <br/><br/>
Marketing Management 

 - 3rd ed 
 - Noida  Vikas Publishing House Pvt. Ltd.  2016 
 - xviii; 668 
<br/><br/><label>ISBN: </label>978-93259-8240-6 
<br/><br/><label>Dewey Class. No.: </label>658.8 KUM / MAR