Pillai, R.S.N. <br/><br/>
Modern Marketing 

 - 4th . . Ed. 
 - New Delhi  S.Chand & Company Ltd  2012 
<br/><br/><label>ISBN: </label>81-219-1697-6 
<br/><br/><label>Dewey Class. No.: </label>658.8 PIL / MOD