Czinkota,michael R. <br/><br/>
Marketing management 

 - 2nd Ed.  
 - New Delhi  Vikas Publishing House Pvt Ltd  2000 
<br/><br/><label>ISBN: </label>978-81-12403-66-7 
<br/><br/><label>Dewey Class. No.: </label>658.8 CZI / MAR