TY  - BOOK
AU  - LITTLEFIELD JAMES E. AND KIRKPATRIK C.A.
TI  - ADVERTISING:MASS COMMUNICATION IN MARKETING. 
U1  - 659.1 LIT/ADV 
PY  - 1970///
CY  - BOMBAY
PB  -  VAKILS FEFFER & SIMONS.
ER  -