TY  - BOOK
AU  - Pawar, Yashwant Tukaram
TI  - Marketing Management
SN  - 9789382234258
U1  - 658.84/PAW/Mar 
PY  - 2016///
CY  - Kanpur; 
PB  - Sahitya Sagar
KW  - introduction to Marketing,organisational market and buying behaviour,market segmentation and marketing mix,products concepts,product planning,channels of distribution,promotion decisions,advertising,services marketing,executing the marketing plan
UR  - Marketing Management
ER  -