Pawar, Yashwant Tukaram <br/><br/>
Marketing Management 

 - 1 
 - Kanpur;   Sahitya Sagar  2016 
 - 248 p;  HB; 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>9789382234258 
<br/><br/><label>Subjects--Topical Terms: </label><br/>introduction to Marketing,organisational market and buying behaviour,market segmentation and marketing mix,products concepts,product planning,channels of distribution,promotion decisions,advertising,services marketing,executing the marketing plan,
<br/><br/><label>Dewey Class. No.: </label>658.84/PAW/Mar