TY  - BOOK
AU  - KAPFERER JEAN _ NOEL
TI  - THE NEW STRATEGIC BRAND MANAGEMENT : advanced insights and strategic thinking 
SN  - 978-0-7494-6515-5
U1  - 658.827 KAP/NEW 
PY  - 2012///
CY  - LONDON
PB  -  KOGAN PAGE LTD
ER  -