TY  - BOOK
AU  - LINNEMAN ROBERT E. & STANTON JOHN L.
TI  - THE ENCYCLOPEDIA OF SMM-VOL.3 - MARKETING,  PLANNING IN A TOTAL QUALITY ENVIRONMENT. 
U1  - R 658.803 LIN/ENC 
PY  - 2005///
CY  - MUMBAI
PB  -  JAICO P. HS.
ER  -