TY  - BOOK
AU  - GEUTLE, MICHAEL
TI  - THE CRM PROJECT MAANGEMNET HAND BOOK:BUILDING REALISTIVE EXPECTATION S & MANAGING RISK 
U1  - 658.404 GEU/CRM 
PY  - 2002///
CY  - LONDON
PB  -  Kogan Page
ER  -