TY  - BOOK
AU  - PALEKAR,  D. R. AND PATTENSHETTI,  P. T.
TI  - MARKETING MANAGEMENT : A BASIC APPROACH 
U1  - 658.8 PAL/MAR 
PY  - 1998///
CY  - NEW DELHI  3RD EDITION
PB  -  R. CHAND & CO.
ER  -