TY  - BOOK
AU  - PHOPHALIA,  A. K. SHARMA,  SARITA AND BASOTIA,  G. R.
TI  - MARKETING MANAGEMENT : ANALYSIS PLANNING AND CONTROL 
U1  - 658.8 PHO/MAR 
PY  - 1997///
CY  - NEW DELHI
PB  -  KANISHKA PUBLISHERS DISTRIBUTORS
ER  -