TY  - BOOK
AU  - WALTERS,  S. GEORGE SHIDER,  MAX D. MORRIS. L. SWEEY T
TI  - READINGS IN MARKETING 
U1  - 658.8 WAL/REA 
PY  - 1962///
CY  - CINCINNATI
PB  -  SOUTH-WESTERN PUB. CO.
ER  -