TY  - BOOK
AU  - CRAVENS,  DAVID W. HILLS GERALD E WOODRUFF ROBERT B
TI  - Marketing Management 
U1  - 658.802 CRA/MAR 
PY  - 1988///
CY  - DELHI
PB  -  RICHARD D. IRWIN) ALL INDIA TRAVELLER BOOK SELLER
ER  -