TY  - BOOK
AU  - Rao, N.K.
TI  - New Issues in Marketing
SN  - 9789383028672
U1  - 658.8/RAO/New 
PY  - 2014///
CY  - New Delhi
PB  - Advance Learner Press
KW  - an introduction to Marketing research,marketing :nature and scope,the marketing environment,product life cycle and product mix,marketing channel,global marketing,consumer and industrial market,marketing organisation,marketing segmentation,sales promotion and publicity,pricing methods and strategies,promotion mix and advertising,marketing process,new product development
N2  - Marketing Channel, Global marketing
ER  -