TY  - BOOK
AU  - Lovelock, Christopher
AU  - Chatterjee, Jayanta
AU  - Wirtz, Jochen
TI  - Services Marketing: People, Technology, Strategy
SN  - 8188584502
U1  - 658.82 
PY  - 2006///
CY  - New Delhi
PB  - Pearson Education Ltd.
KW  - MANAGEMENT
ER  -